Please read the DFS Express Privacy Policy here.
DFS Express Privacy Policy
1. Our Privacy Policy
DFS New Zealand Limited and its affiliates and (collectively “DFS Express”, which is also used to refer to this Web site) respect the privacy rights of our online visitors. It is our highest priority that the information collected from you is protected. We have adopted a corporate-wide Privacy Policy (Policy) to guide how we collect, store and use the information that we obtain from you online through DFS Express. Furthermore, we encourage you to periodically review this page to stay informed on how we protect your information.
This Policy is subject to all governing laws and regulations regarding privacy protection, including, but not limited to, the New Zealand Privacy Act 1993.
DFS Express may contain links to third-party sites. Please be aware that DFS Express does not control these third-party sites, or the companies and/or individuals who maintain them. We are not responsible for the actions of these companies or individuals, or for any of your personal information that you provide to such third parties. DFS Express cannot guarantee that these third parties will adhere to our privacy and security practices.
During your visit to DFS Express, certain personal information is obtained at your discretion to enhance your viewing experience. You may still browse DFS Express without telling us who you are or revealing any personal information about yourself, but please note that some of our services may not be available if you withhold personal information. However, once you give us your personal information, you are not anonymous to us. Upon your acceptance of this Policy and the Terms and Conditions of Use when registering with DFS Express, you expressly consent to the collection, storage, usage and disclosure of your personal information as described in this Policy. For more information about the terms of use for DFS Express, please visit our Terms and Conditions of Use.
2. Your Personal Information
Depending on how you use DFS Express, we may ask you to share personal information with us. For purposes of this Policy, “personal information” means any information relating to an identified or identifiable individual, including you, and which may be used to contact you online or offline. More specifically, your personal information may include, but is not limited to: (1) your name and telephone number; (2) information about your consumption habits family and financial status; (3) your gender; and (4) Email address. We may also ask (5) where you heard about us, (6) your preferred language of communication, and (7) whether you would like to receive exclusive promotions, new product information, trend reports, and fashion news from DFS Express.
3. Collecting of Personal Information
Our primary purpose in collecting personal information is to enhance your overall DFS Express experience. Specifically, we may use your personal information to, among other things:
provide the services and customer support that you request;
customize, measure, and improve our services and DFS Express’s content and layout;
prevent potentially prohibited or illegal activities;
enforce our Terms and Conditions of Use;
tell you about targeted marketing, service updates, and promotional offers based on your communication preferences; and compare information for accuracy, and verify it with third parties; and
resolve disputes, protect our legal and proprietary rights, collect fees and troubleshoot problems in relation to activities that occur through DFS Express.
4. Visit Information.
We automatically track the usage of DFS Express. We profile site usage by tracking the DFS Express pages viewed, the previous and following sites visited, the browser used and the computer’s internet protocol address. This information is used to analyse trends and monitor usage statistics.
5. Registration Information.
In order to purchase products, you must first complete the registration form. During registration, you are required to give certain registration information (i.e. name, email address, and telephone number) and create a password. This information is used to contact you about the services on DFS Express for which you have expressed interest.
You may opt-out of receiving communications from us and having your contact information recorded during registration, or at any other time, by emailing us at nzinternet@dfs.com, or by writing us at: DFS New Zealand Limited P.O. Box 73-018 Auckland International Airport Auckland 2150, New Zealand. We will contact you from time to time with information on exclusive offers and promotions.
6. Transactional Information.
To purchase an item on DFS Express, you must provide certain information including your name and telephone number, as well as information regarding the item to be purchased item. You will also be requested to supply information regarding your flight details including, date and airport of arrival or departure.
7. Cookies.
We use “cookies” (small pieces of information sent to your computer) on certain pages of DFS Express to help analyse our web page traffic, customize our services, measure promotional effectiveness, and maintain internet security.
A few important things you should know about cookies:
We offer certain features that are only available through the use of cookies. You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of DFS Express.
We use cookies to help identify you and maintain your signed-in status.
Most cookies are “session cookies,” meaning that they are automatically deleted from your computer at the end of a session.
8. Viewing and Changing Personal Information
You are entitled to request to review, supplement, complete, delete and/or amend your personal information. Further, you are entitled to request the cessation of any computer processing or other use of your personal information.
We may refuse the above requests if the disclosure of such personal information: cannot be provided in accordance with applicable law; may interfere with any government officials in carrying out their duties; or may endanger a third party’s life, freedom, property or other legal interests.
9. Storage of Personal Information
Your personal information may be stored, transferred to, used, processed or held by DFS Express in New Zealand and in other countries, and used for the purposes set out in this Policy.
10. Safeguarding Your Personal Information
We maintain physical, electronic and procedural safeguards to protect your personal information.
We urge you to protect your own privacy. We recommend that you do not share your password or personal information with anyone.
We realize that our customers trust us to protect their personal information. We take that task seriously. UNFORTUNATELY, DESPITE OUR INTENSIVE EFFORTS, THERE IS ALWAYS A RISK THAT THIRD PARTIES MAY UNLAWFULLY INTERCEPT TRANSMISSIONS. THIS REALITY IS TRUE OF ALL INTERNET USE. AS A RESULT, WE CANNOT COMPLETELY
ENSURE THE SECURITY OF ANY INFORMATION YOU TRANSMIT. TRANSMISSION OF ANY INFORMATION IS AT YOUR OWN RISK.
If you have any questions about the security at DFS Express, you can email us at nzinternet@dfs.com.
11. Principles of Disclosure of Personal Information
We may disclose personal information to respond to legal requirements, or protect anyone’s rights, property, or safety.
We may also share your personal information with:
other luxury goods and services companies in respect of registration information, if we provide an option for you to “opt in” to choose to receive communication and special offers for these companies;
our corporate affiliates to help detect and prevent potentially illegal acts and provide joint services;
service providers under contract who help with our business operations, such as fraud investigations, bill collection, affiliate and rewards programs and co-branded bank cards.
reputable third-party vendors for aggregate statistics about our customers, sales, traffic patterns, and related DFS Express information. These statistics will not include personally identifiable information;
other third parties to whom you expressly ask us to send your information; and
law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity.
Without limitation to the above, in an effort to protect your privacy, we will not otherwise disclose your personal information to law enforcement, other government authorities or other third parties without a subpoena, court order or substantially similar legal mandate, except where such disclosure meets any of the following circumstances:
for the purpose of protecting official or public interests;
for the purpose of protecting your life, body or property from any urgent danger;
for the prevention of serious harm to other legal rights or interests if and when necessary by us in our sole discretion; and
upon your prior written consent.
12. Opt-out Policy
When we first collect your personal information, you may have the opportunity to receive exclusive promotions new product information, trend reports, and fashion news from DFS Express. If, at a later date, you choose to have your name removed from our mailing list, you can do so by writing to nzinternet@dfs.com or by clicking the unsubscribe link on our e-mail offers and newsletters.
To report DFS Express related scam or spoof emails, please forward the email to nzinternet@dfs.com.
13. Policy Updates
We encourage you to review this Policy periodically. We may revise this Policy from time to time by posting the amended terms on DFS Express. All amended terms automatically take effect immediately after they are posted on DFS Express. Your continued use of DFS Express after a revised Privacy Policy is posted signifies that you accept all such revisions.
14. Any Questions?
If you have any questions about this Policy, or the content or practices of DFS Express, you can contact us directly at: DFS New Zealand Limited 119 Tom Pierce Drive Auckland Airport, Auckland, New Zealand.
Last updated: [December, 2008]



